Hi scross,
Yes, my example was the controller to the battery. You have to do the same on the panel side, determine how many amps are going to be delivered and size for that. I've found that the 10 AWG that comes with solar panels to be more than enough for most. I have 2 340W panels in series at 76V max for the two, so 8.9 amps max. Making 10 AWG more than enough for the 10 feet I needed to run. This works for any wiring that you are doing.
This can be used for any wiring that you are doing. I did some upgrades and the wiring could no longer handle the voltage drop that resulted, so I had to upgrading wiring as well.
Series means higher voltage and lower amperage, so you can use smaller wiring. This is the reason larger boats use 24v DC vs 12v DC. It's also why solar panel installations when they get to higher wattages have the solar panels run in series. You just have to watch out you don't go over the max voltage of the controller on the panel side.
If you ran my panels in parallel, they would be 36 v, so the amperage would be 18.9 amps. 10 AWG would work for up to about 15 feet, but then you'd need to bring in thicker, more expensive wiring if you went any longer. This is also why you'll see more than one controller for large, multi-panel solar banks. The cabling can be extremely expensive otherwise. They have mini-controllers (one per panel) now as well for the reasons above, they also help with shading (not really an issue on most power boats) too.